Beyoncé is who she is. She is a superstar. She is a diva. She is a real boss lady, but most of all, Beyoncé is a genius. Beyoncé has proven time and time again that she is a force to be reckoned with. Over the years, she has shown us that she is not just a beautiful, talented singer and performer, but also a smart, savvy, strategic woman who knows how to handle her business.

Beyoncé had us in a multi-million dollar sales funnel back in 2016, and while most of us were excited and ecstatic about what she was doing, many of us didn’t even realize we were in a whirlwind sales funnel. It all started on February 6, 2016 and ended on April 27, 2016 at the beginning of her Formation World Tour. Beyoncé’s funnel was built around her new single “Formation.” (Yessss honey, you better ‘get in formation’! singing ☺)

With her strategic alignment of Formation and her end goal in mind, Beyoncé probably made close to a half of a billion dollars. The first thing she did was to go ahead and release her Formation video to her very loyal fanbase, (are you ready for this?) one (1) day before she was scheduled to perform that same Formation single at the Super Bowl halftime. Talk about buzz! Whether you love the video or hate the video, the attention it was given (negative or positive) was enough to cause a media frenzy and put that “Formation” right where Beyoncé wanted it – front and center. Like, BOOM, I’m here! Pay attention! I looooved it. It had a kinda loyal feel to it, a black loyal feel that says, “I am happy to be a black woman; I recognize the struggle and challenges, and I’m up for it.” She so epitomized the black culture and the barriers that have been broken and the ones that are still up and needs to be broken.

Timeline: How Beyoncé Leveraged Her “Formation” Sales Funnel

So, as far as her “Formation” sales funnel, let’s call her release of the video on the eve of her scheduled half-time Super Bowl performance – February 6, 2016, her lead magnet. That’s her freebie to tell the world about her message, and get people in a “Oh my gosh!” situation where you have their attention you know, and they’re trying to figure out “What is she up to now?” If you are a Beyoncé fan, you know she is not shallow, and she always has a depth to her and what she is doing.

Now, as you can tell, this was a direct setup for the Super Bowl. Millions of people were already going to watch the Super Bowl as they do every year regardless of who is performing; however, with this mysterious and sudden release on the eve of such a huge event, many more curious people would be watching the Super Bowl to satisfy their curiosity and this would be a huge plus not only for Beyoncé but also her sponsor – Pepsi.

At that Super Bowl, Beyoncé made fifty million dollars, as she was the brand ambassador for Pepsi. Now the second thing she did, being the headliner at the Super Bowl with Bruno Mars is, as soon as she performed at the halftime (her tripwire right here!), Beyoncé announced that she was going on a world tour with “Formation” and you can imagine what followed! Beyoncé sold over 100 million dollars in tickets and completely sold out at the drop of a hat. People found money to purchase Beyoncé’s “Formation” tickets in a jiffy, and I want to point out that that is one of the reasons why I always say to people who complain about finding money to invest in themselves and their businesses, that if you really want this you will find the money, if you don’t, then you’ll find an excuse. So, this is the premium offer. This is what everything is all about! You build people up with a sample – creating buzz, then you close the deal and ensure you follow through with expected delivery.

So what is all this saying?

Beyoncé’s “Formation” video release was the lead magnet, her Super Bowl performance of “Formation” was the tripwire, and the “Formation” world tour announcement and ticket was the premium offer.

On top of that, Beyoncé had “Formation” themed t-shirts to go with her “Formation” funnel. So now, this is her passive Income. It’s not the biggest part of her money-generating machine, but even Beyoncé who does not need to do this realizes the need to capitalize on every aspect of improving her “money In” channels. It adds up, and if you can, why not?

Following that, a couple weeks later – on April 23, 2016, Beyoncé signed up or aligned with HBO to do an exclusive movie for which you had to have a subscription. What did she do? She took over HBO for a night and launched her album “Lemonade.” I call this keeping the momentum going. This lasted only a couple days – until April 26, 2016. We all went nuts!

Beyoncé not only relied on her network but she leveraged the network of her partners in order to truly get the impact she desired. I know that many of you signed up for that HBO subscription in order to see Beyoncé in action, and I know some of you did not cancel right away – even though you only signed up for that one shot deal. People were talking about these whirlwind of Beyoncé events for months! Why? Beyoncé mastered the craft of getting the world to spread her message for her.

The next thing Beyoncé did was release the video to Amazon and iTunes on April 25, 2016, which of course maximizes her sales effort with more album sales and also she got a per listen rate based on her contract she had with them. Beyoncé then aligned her “Formation” with Tidal streaming company that she and her hubby co-own. How she did it? In order for you to watch “Lemonade”, you had to have a subscription to Tidal. She took a part of her brand and made it exclusive on Tidal. And after leveraging that scarcity effect, she then released it in stores so we could get physical copies.

Within about another two weeks or so, Beyoncé released a second set of tickets for her “Formation” world tour and sold another hundred million dollars in sales. She had us in a Multi-Million dollar funnel every step of the way, and no one complained. Why? Because she has a powerhouse brand!

Beyoncé sold out the first round of tickets off of one video. I know yes, it’s Beyoncé!
I know Beyoncé is who she is, but I can tell you that it is possible to get your sales apparatus set up so you too can have a huge, impactful result based on one focused product or service. You do not need to have a series of things to offer in order to be successful. As a matter of fact, it is super important that you focus on one thing at a time when it comes to branding and channeling that energy into one theme.

So, how did Beyoncé accomplished all this?

Beyoncé’s 5 Step Funnel Strategy

Beyoncé generated a buzz and created hype
Beyoncé leveraged her fanbase network as well as her partners
Beyoncé aligned her other business model with the current buzz
Beyoncé kept the momentum going
Beyoncé delivered and reaped the rewards

You Can Take Beyoncé Sales Funnel Strategy and Use it In Your Business

Create a Simple Sales Funnel that includes:

A landing page
A “Thank you” page
A lead magnet
An email sequence
An Offer

If you really want to take this up a notch, include:
A booking page
A Scheduler

This will definitely increase booking and scheduling as it’s automatic and you do not have to manually take these orders, your scheduler does it for you which is convenient not only for you but your prospects as well. Your automated booking funnel should look something like this:

This is definitely something every business owner should have especially if you are a coach, author, speaker or consultant. Once people get to your landing page and they sign up for your lead magnet, you could have a tripwire that’s an invitation to get on the phone with you or go straight to scheduling. That invitation page should include a video, a small “about” section letting them know who you are, some testimonials, and then direct them to your scheduler where you’re going to have the intention as to what type of discovery call it is. You can have an application if you want to, and give them the opportunity to get on your calendar, which will increase your booking sessions.

One of the things I get asked a lot is, how can I get traffic to my landing page? And my answer is, there are two ways to get traffic to your landing page:

1) You could use paid services like Facebook, Instagram, Linked In, Twitter ads, or
2) You can use content marketing – Blogging, Podcast, Videos, (which is free of charge but time consuming)

You could also use both which of course would increase your chances of getting more traffic to your landing page. With the content marketing you would ensure you get that video, podcast, or blog post on all your social media sites, and repost them at regular intervals. What this will do is to lead people back to your landing page where they will have one “call to action” which could be an invitation to schedule a clarity call for example or to access free products you are offering, which will then direct them to your premium offer. Whether you’re an established entrepreneur or just starting out, you should have an automated booking schedule funnel.

Listen, I don’t know about you, but I did not start a business to work thirty, forty, fifty hours a week. Of course, I did in the beginning like any new business startup has to, but this should only be for a short period of time. The main reason for leaving the 9 – 5, in addition to become more financially independent, was to free up my time and not be bound with that constant at it hard work that eats away valuable time I could be spending with family and friends or improving myself. So yes, a few months to a year of investing well needed time and strategy into my business was necessary, but it should not be ongoing, at that rate. The goal is to build a social following/social proof, build credibility, setup a money-generating system and spend a few hours to keep that system updated and relevant.

It’s important to me that I live my life by my design and create success on my own term. It’s super important to control not only my finances but also the way I live my life on a daily basis – doing what I want, when I want, and however I choose. I know many of you feel this way, and that’s the reason you have embarked on your entrepreneurial journey. There are tools available to help us automate what we can, and using them can only improve and enhance our business and bottom line. Sales funnels are one such tool, and making the scheduler a part of it, will definitely improve the odds of a more successful business.

So, take this and implement it in your business and watch your business go from gloom to full bloom.

Xo,

W.E.R.K YOUR MONEY MAKING GENIE PROGRAM

WERK Your Money Making Genie – Learn More